Our Business In My Words

To me, business is simply about achieving an objective.

Everything is a business... Everything.

Fundraising, Blogging, Art, Design, Technology, Health Care, Politics, Valentine’s Day, outer space… these are all businesses. Why? Because they all have their own set of objectives.

The idea that we can be anything or do anything is what appeals most to me about business. Couple that with modern day work culture and technology and we can also be (theoretically) anywhere.

Be anything. Be anywhere. That’s true of my business and it’s true of yours too.

That said, good business is about choice. It's about choosing to be something in a world where anything is possible.

Choice is the very nucleus of strategy.

It means answering questions like who, what, where, when, how? Answering basic, yet key, questions like these are what narrow down anything to something - it's what makes up your strategy.

Answering them well though, is very much a gamble. You can be the most successful person or business in the world and it would still be a gamble. Because business is risky.

Making a choice, in and of itself, is risky.

The moment that you have more than one option, you are now faced with odds (also known as probability). Say you are en route to a destination. There are two routes you could take and you have to make a choice. If you don't, you will stay put. Whatever your logic, you end up choosing one of the two paths. Will you ever know if you took the right one? How about the best one? What if it was indeed the best one when you started your journey, but circumstances changed mid-trip? Will you always wonder, what if I went the other way? When you only have one option, there is no real decision to be made. We excuse ourselves from being responsible for the outcome. It simply is what it is. And this eliminates a lot of "what ifs"? Or in other words, it eliminates the risk of making the "wrong" choice being that it was the only choice.

First of all, I highly doubt anyone reading this will be content with sitting back and waiting to see what unfolds of their business. Second of all, I can guarantee you, you have options (and choices to make). Recall: "Be anything. Be anywhere."

So yes, risk is a certainty in business as a result of the infinite decisions that need to be made daily, monthly, yearly, and so on. And isn’t that kind of exciting? We certainly find this idea that anything is possible, exciting. Thrilling even! Even despite the risk involved.

It’s our passion to explore new possibilities.

Don’t know what to do? We can help.

Don’t know how to do it? We can help.

Don’t know who’s going to do it? We can help. (It’ll probably be us.)

So now, we’ve talked about possibilities. We’ve talked about risk. Naturally, we need to address the topic of time.

The extent of what you or any member of your team can accomplish, is directly correlated to the amount of time available.

In other words, more time = more possibilities.

Time is a business in and of itself. It also happens to be our business.

Our time buys you more of your own time.

It also buys you better odds of making the right business decisions (less risk).

And, it buys you new possibilities.

We invent, strategize, and execute – anything, anywhere.

Let’s create something incredible together!

Written by: Bruna Barbosa

Founder of Cinza Consulting